Spry Sugar Free Gum at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Natural Bubblegum Flavor with Xylitol, No Aspartame in Chewing Gum.
Community Market CA stocks chewing gum thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is chewing gum: Community Market CA stocks only 6 there, so Spry Sugar Free Gum Natural Bubblegum Flavor with Xylitol, No Aspartame stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin chewing gum shelf as a point of difference.
The full runway
Every category Spry Sugar Free Gum plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 5 SKUs. Room to widen the line.
What to bring to expand
Spry Sugar Free Gum’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →