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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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How we measure
The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

STÆD · shelf presence & positioning · The Aisle Company

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brand

STÆD

STÆD is an emerging brand · 5 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 5 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full STÆD lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

not on SF shelves yet

Lemon Lime Ginger

not on SF shelves yet

Strawberry Orange

not on SF shelves yet

Blackberry Mint

not on SF shelves yet

Pineapple White Peach

not on SF shelves yet