starter bakery
Starter Bakery is a bakery brand known for its handcrafted pastries and breads, including iconic kouign amann, brioche loaves, and multigrain pan loaves. Established in 2010, the brand has gained a following for its use of premium, seasonal ingredients in its baked goods. Starter Bakery offers a range of products that celebrate both everyday moments and special occasions.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 7 categories · 14 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Starter Bakery (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Starter Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Starter Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Starter Bakery product in stock, cheapest first.
Sold at
Find Starter Bakery online
Where to find Starter Bakery · Bay Area
19 storefronts across 8 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Starter Bakery in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Starter Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Starter Bakery Bacon Onion Pretzel Croissant · its most-distributed SKU (1 door) in Pretzels, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
