Reading the shelf…
Stash Tea Company is a specialty tea brand known for its diverse range of teas and herbal infusions. Founded in 1972 in Portland, Oregon, the brand emphasizes high-quality sourcing and offers products that are Non-GMO Project Verified.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 1 category · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Stash (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Stash · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Stash in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Stash product in stock, cheapest first.































Bay Area grocers where neither the digital catalog nor our shelf photos show Stash· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Stash Refreshing Peppermint Herbal Tea, Caffeine Free · its most-distributed SKU (13 doors) in Herbal Tea, the biggest opening. The closest open door is Target · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 24% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: tazo tea, bigelow, harney & sons
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Stashthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Black Tea, Bottled Black Tea, Bottled Chai Tea · +2 more
open here: Bottled Black Tea, Bottled Chai Tea, Bottled Herbal Tea
open here: Bottled Black Tea, Bottled Chai Tea, Bottled Herbal Tea
open here: Bottled Black Tea, Bottled Chai Tea, Bottled Herbal Tea
open here: Bottled Black Tea, Bottled Chai Tea, Bottled Herbal Tea
open here: Black Tea, Chai Tea, Green Tea
open = the store meaningfully carries that category (real depth, not a token SKU) and Stash sells it elsewhere but has no SKU here.