Reading the shelf…
Straus Family Creamery is a pioneering certified organic dairy company based in Petaluma, California, established in 1994 as the first 100% certified organic creamery in the United States. The company is dedicated to sustainable farming practices and sources its milk from local, small-scale organic dairy farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
44 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 11 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Straus Family Creamery (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Straus Family Creamery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Straus Family Creamery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Straus Family Creamery product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Straus Family Creamery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Straus Family Creamery Organic Whole Milk European Style Plain Yogurt · its most-distributed SKU (18 doors) in Traditional Yogurt, the biggest opening. The closest open door is Target · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 35% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
49 storefronts across 20 grocers carry it · tap a pin to open the store.
already on that shelf: ben & jerry's, tillamook
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Straus Family Creamerythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Milk, Half & Half, Heavy Whipping Cream · +6 more
open here: Heavy Whipping Cream, Kefir, Plain Milk · +2 more
open here: Chocolate Milk, Half & Half, Heavy Whipping Cream
open here: Salted Butter, Unsalted Butter
open here: Chocolate Milk, Kefir
open here: Ice Cream Tubs, Kefir
open = the store meaningfully carries that category (real depth, not a token SKU) and Straus Family Creamery sells it elsewhere but has no SKU here.