Reading the shelf…
Suja Organic is a prominent brand specializing in cold-pressed organic juices and wellness shots. Known for its commitment to using organic, non-GMO ingredients, Suja offers a range of beverages that are rich in vitamins, minerals, and functional benefits. The brand emphasizes health and wellness, providing products that support immunity, digestion, and energy without artificial flavors or added sugars.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Suja Organic (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Suja Organic · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Suja Organic in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Suja Organic product in stock, cheapest first.
































Bay Area grocers where neither the digital catalog nor our shelf photos show Suja Organic· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Suja Organic Uber Greens Cold Pressed Juice Drink · its most-distributed SKU (5 doors) in Pressed Juices, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 65% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: evolution fresh, sol-ti, vive organic
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Suja Organicthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Fruit and Vegetable Juice Blends, Pressed Juices, Probiotic Drinks · +1 more
open here: Juice Shots, Probiotic Drinks, Smoothie Juices
open here: Fruit and Vegetable Juice Blends, Probiotic Drinks, Smoothie Juices
open here: Fruit and Vegetable Juice Blends, Probiotic Drinks, Smoothie Juices
open here: Fruit and Vegetable Juice Blends, Juice Shots, Probiotic Drinks
open here: Fruit and Vegetable Juice Blends, Probiotic Drinks
open = the store meaningfully carries that category (real depth, not a token SKU) and Suja Organic sells it elsewhere but has no SKU here.