Reading the shelf…
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality. They offer a variety of tomato products, including Kumato, Campari, and Cherry Tomatoes, as well as Sugar Bombs Grape Tomatoes On-the-Vine. The brand emphasizes non-GMO produce and innovative growing techniques to enhance taste and nutritional value.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sunset Brands (full bar = 100% of the shelf), grouped by department.
closest to Sunset Brands in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Sunset Brands lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




























Bay Area stores already carrying Sunset Brandsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 40% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
36 storefronts across 11 grocers carry it · tap a pin to open the store.
open here: Other Tomatoes
open = the store meaningfully carries that category (real depth, not a token SKU) and Sunset Brands sells it elsewhere but has no SKU here.