tazo tea
Tazo Tea is a brand known for its diverse range of teas and herbal infusions, founded in 1994 in Portland, Oregon. Now headquartered in Kent, Washington, Tazo emphasizes ethical sourcing and sustainability in its practices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 9 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tazo Tea (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tazo Tea · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Tazo Tea in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Tazo Tea product in stock, cheapest first.
Sold at
Find Tazo Tea online
Where to find Tazo Tea · Bay Area
Opportunities
New doors · no Tazo Tea in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Tazo Tea· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with TAZO Tea Organic Awake Tea Bags English Breakfast Black Tea · its most-distributed SKU (8 doors) in Black Tea, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
