tcho
TCHO is a craft chocolate maker based in Berkeley, California, known for its high-quality, plant-based chocolates. Founded in 2005, the brand emphasizes direct collaboration with cacao farmers to enhance quality and ensure traceability.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tcho (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tcho · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Tcho in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Tcho lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Tcho online
Where to find Tcho · Bay Area
Opportunities
New doors · no Tcho in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Tcho· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with TCHO Dark Duo Dark Chocolate Bar · its most-distributed SKU (15 doors) in Chocolate Candies, the biggest opening. The closest open door is Target · 5 rivals already on that shelf.
