Reading the shelf…
Fairfax Market is a independent grocer running 1 Bay Area store.
The Bites Company isn’t on Fairfax Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Brown Butter Bites Artisanal Biscotti in Biscotti.
Fairfax Market stocks biscotti thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is biscotti: Fairfax Market stocks only 6 there, so The Bites Company Brown Butter Bites Artisanal Biscotti stands out rather than blending in.
Fairfax Market merchandises 1 of the 1 category the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
enters a thin biscotti shelf as a point of difference.
Every category The Bites Company plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The Bites Company’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →