Reading the shelf…
The Casa Market offers a range of natural, gluten-free, and kosher-certified products that showcase the rich flavors of Mexico. Its selection includes velvety avocado honey, fruity fig jam, sweet guava marmalade, and tangy hibiscus marmalade, all crafted with carefully sourced ingredients. The brand also features a unique hot honey, combining sweetness with a hint of spice, perfect for enhancing a variety of dishes.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are The Casa Market (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as The Casa Market · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to The Casa Market in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full The Casa Market lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show The Casa Market· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Casa Market Mexican Vanilla Extract · its most-distributed SKU (1 door) in Vanilla Extract, the biggest opening. The closest open door is Falletti Foods · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 22% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: flavorganics, agrisicilia, nielsen-massey
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.