Reading the shelf…
The Good Crisp Company is a snack brand specializing in potato crisps and cheese balls, known for their commitment to quality ingredients. Their products are free from artificial colors, flavors, and preservatives, and they are certified gluten-free and non-GMO. The brand offers a variety of flavors, including classic original, sour cream & onion, and aged white cheddar.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are The Good Crisp Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as The Good Crisp Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to The Good Crisp Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every The Good Crisp Company product in stock, cheapest first.



















Bay Area grocers where neither the digital catalog nor our shelf photos show The Good Crisp Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Good Crisp Company Classic Original Potato Crisps · its most-distributed SKU (18 doors) in Potato Chips, the biggest opening. The closest open door is Costco · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 42% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
48 storefronts across 19 grocers carry it · tap a pin to open the store.
already on that shelf: boulder canyon, kettle brand, pringles
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying The Good Crisp Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Puff Chips, Variety Pack Chips
open here: Puff Chips, Variety Pack Chips
open here: Puff Chips, Variety Pack Chips
open here: Puff Chips
open here: Puff Chips
open here: Puff Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and The Good Crisp Company sells it elsewhere but has no SKU here.