think!
think! is a U.S.-based brand known for its high-protein, low-sugar snack bars, founded in 1999 by Lizanne Falsetto. Originally named thinkThin, the brand rebranded to think! in 2019 to better align with consumer preferences. The company focuses on providing nutritious on-the-go options that cater to various dietary needs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Think! (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Think! · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Think! in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Think! lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Think! online
Where to find Think! · Bay Area
Opportunities
New doors · no Think! in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Think!· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with think! High Protein Bar, 20g Protein, Creamy Peanut Butter · its most-distributed SKU (9 doors) in Protein Bars, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
