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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Thor's Chocolate · shelf presence & positioning · The Aisle Company

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brand

Thor's Chocolate

Thor's Chocolate is an emerging brand · 9 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 9 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Thor's Chocolate lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Raspberry Cream White Chocolate Bar

not on SF shelves yet

Zero-Sugar Raspberry Cream White Chocolate Bar

not on SF shelves yet

Milk Chocolate Bar

not on SF shelves yet

70% Dark Chocolate Bar

not on SF shelves yet

Zero-Sugar Milk Chocolate Bar

not on SF shelves yet

Zero-Sugar Dark Chocolate Bar

not on SF shelves yet

Huckleberry Cream White Chocolate Bar

not on SF shelves yet

Pineapple Cream White Chocolate Bar

not on SF shelves yet

Mini Milk Chocolate Bars

not on SF shelves yet