Reading the shelf…
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Tilden offers a range of non-alcoholic cocktails that are crafted to provide a sophisticated drinking experience without the effects of alcohol.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Mill Valley Market merchandises 1 of the 1 category the brand sells.
halal, vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Tilden plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →