Reading the shelf…
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams. Established in 1909, the brand emphasizes sustainable practices and community stewardship. Tillamook is a certified B Corporation, reflecting its commitment to social and environmental performance.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
127 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 21 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Tillamook (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Tillamook · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Tillamook product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Tillamook· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tillamook Sharp Cheddar Cheese Block, 8oz · its most-distributed SKU (15 doors) in Cheddar, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 20% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
61 storefronts across 20 grocers carry it · tap a pin to open the store.
already on that shelf: straus family creamery, clover sonoma
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Tillamookthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cheese Blend, Cream Cheese, Greek & Icelandic Yogurt · +12 more
open here: Cheese Blend, Cream Cheese, Greek & Icelandic Yogurt · +10 more
open here: Cream Cheese, Greek & Icelandic Yogurt, Ice Cream Bars · +9 more
open here: Cream Cheese, Greek & Icelandic Yogurt, Ice Cream Bars · +9 more
open here: Cream Cheese, Greek & Icelandic Yogurt, Ice Cream Bars · +7 more
open here: Cream Cheese, Greek & Icelandic Yogurt, Ice Cream Bars · +7 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Tillamook sells it elsewhere but has no SKU here.