tony's chocolonely
Tony's Chocolonely is a Dutch chocolate company founded in 2005, known for its commitment to creating a slave-free chocolate industry. With a focus on sustainability and ethical sourcing, the brand offers a variety of chocolate products while ensuring a 100% traceable supply chain that supports cocoa farmers in Ghana and Côte d'Ivoire.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Tony's Chocolonely (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Tony's Chocolonely · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Tony's Chocolonely in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Tony's Chocolonely product in stock, cheapest first.
Sold at
Find Tony's Chocolonely online
Where to find Tony's Chocolonely · Bay Area
Opportunities
New doors · no Tony's Chocolonely in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Tony's Chocolonely· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Tony's Chocolonely Dark Chocolate · its most-distributed SKU (12 doors) in Chocolate Candies, the biggest opening. The closest open door is Safeway · 4 rivals already on that shelf.
