too good & co.
Too Good & Co. runs 7 products across 3 categories, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is yogurt, at 1% of the shelf. A niche presence · Brand Power 22/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Too Good & Co. (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Too Good & Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Too Good & Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Too Good & Co. product in stock, cheapest first.
Sold at
Where to find Too Good & Co. · Bay Area
9 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Too Good & Co. in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Too Good & Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Too Good & Co. Greek Low Fat Milk Product, Mixed Berry, 5.3 oz, 4 Count · its most-distributed SKU (2 doors) in Greek & Icelandic Yogurt, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
