Reading the shelf…
Top Seedz offers a range of nutrient-rich seed-based snacks and baking mixes that cater to diverse dietary needs, including nut-free, gluten-free, and vegan options. With a focus on quality ingredients, the brand provides a variety of crackers and roasted seeds, each offering unique flavors like cumin, black pepper, and maple, suitable for both casual snacking and gourmet pairings. Top Seedz products are designed for convenience and freshness, making them ideal for on-the-go snacking or enhancing meals with wholesome, organic ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Top Seedz (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Top Seedz · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Top Seedz in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Top Seedz lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Bay Area grocers where neither the digital catalog nor our shelf photos show Top Seedz· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Top Seedz Crackers, 6 Seed · its most-distributed SKU (7 doors) in Crackers, the biggest opening. The closest open door is Luke's Local · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 89% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: rustic bakery, firehook, simple mills
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.