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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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Manifesto
How we measure
The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Troop · shelf presence & positioning · The Aisle Company

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brand

Troop

Troop is an emerging brand · 3 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 3 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Troop lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Reishi Mushroom Gummies For Stress, Sleep, Immunity

not on SF shelves yet

Lion's Mane Mushroom Gummies For Focus, Mood, Memory

not on SF shelves yet

Super Troop Mushroom Blend For Focus, Energy, Immunity

not on SF shelves yet