Reading the shelf…
United Markets is United Markets's own private-label line · 33 products across 9 categories, sold in its own stores. Its biggest footprint is prepared meals, at 2% of the shelf. A mid-tier presence · Brand Power 43/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. United Markets is exclusive to United Markets by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to United Markets. store brands sell in one chain by design, which caps this.
33 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are United Markets (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as United Markets · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every United Markets product in stock, cheapest first.
1 storefront across 1 grocer carry it · tap a pin to open the store.
spans 9 categories · 15 subcategories. how many categories the brand plays in (saturating).
~3% average share on the shelves it competes on. how dominant it is where it shows up.
$8.61 average price. where it sits on price · context, not scored into Brand Power.