unreal
Unreal Brands is an American company that specializes in creating confectionery and snack products without artificial ingredients. Founded in 2011 and headquartered in Boston, Massachusetts, the brand focuses on health-conscious alternatives to traditional sweets.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 43% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Unreal (full bar = 100% of the shelf), grouped by department.
The lineup
every Unreal product in stock, cheapest first.
