upper crust
Upper Crust is a grocery brand specializing in pies, known for their deep dish and flaky crusts made with fresh ingredients. The brand offers a variety of pies, including gluten-free options. Upper Crust has been serving customers since 1978, with a focus on quality and taste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Upper Crust (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Upper Crust · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Upper Crust in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Upper Crust product in stock, cheapest first.
Sold at
Find Upper Crust online
Where to find Upper Crust · Bay Area
Opportunities
New doors · no Upper Crust in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Upper Crust· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Upper Crust Upper Crust Strawberry Rhubarb Pie · its most-distributed SKU (9 doors) in Other Pies, the biggest opening. The closest open door is Mill Valley Market · 1 rival already on that shelf.
