van leeuwen
Van Leeuwen is a premium ice cream brand known for its rich and diverse flavors, including both traditional and vegan options. Founded in 2008 in New York City, the brand has expanded to offer a variety of ice cream products, such as pints and bars, available in grocery stores and through nationwide shipping. Van Leeuwen emphasizes quality ingredients and unique flavors, catering to a wide range of dietary preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Van Leeuwen (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Van Leeuwen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Van Leeuwen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Van Leeuwen lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Van Leeuwen online
Where to find Van Leeuwen · Bay Area
Opportunities
New doors · no Van Leeuwen in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Van Leeuwen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Van Leeuwen Honeycomb · its most-distributed SKU (8 doors) in Ice Cream Tubs, the biggest opening. The closest open door is Fairfax Market · 4 rivals already on that shelf.
