Reading the shelf…
Via Carota Craft Cocktails runs 4 products across 2 categories, stocked in a single Bay Area grocer. Its biggest footprint is cocktails, at 8% of the shelf. A niche presence · Brand Power 19/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Via Carota Craft Cocktails (full bar = 100% of the shelf), grouped by department.
closest to Via Carota Craft Cocktails in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Via Carota Craft Cocktails product in stock, cheapest first.
2 storefronts across 1 grocer carry it · tap a pin to open the store.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
$19.99 average price. where it sits on price · context, not scored into Brand Power.