vita coco
Vita Coco is a brand specializing in coconut-based beverages and products. It offers a range of coconut waters, including original, flavored, and pressed varieties, as well as coconut milk and coconut oil. The brand is committed to supporting coconut farmers and sustainability through initiatives like the Vita Coco Project®. Their products are known for their refreshing taste and natural hydration benefits.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Vita Coco (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Vita Coco · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Vita Coco in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Vita Coco lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Vita Coco online
Where to find Vita Coco · Bay Area
Opportunities
New doors · no Vita Coco in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Vita Coco· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Vita Coco Coconut Water, Pure · its most-distributed SKU (13 doors) in Coconut Water, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
