wasa
Wasa is a renowned brand specializing in crispbread, offering a variety of flavors and styles to cater to different dietary preferences. Established in 1919, Wasa is known for its simple, high-quality ingredients and commitment to producing crunchy, flavorful crispbreads. The brand's products are crafted in Sweden and Germany, emphasizing traditional Swedish-style craftsmanship.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Wasa (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Wasa · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Wasa in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Wasa product in stock, cheapest first.
Sold at
Find Wasa online
Where to find Wasa · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Wasa· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Wasa Multi Grain Swedish Style Crispbread Crackers · its most-distributed SKU (13 doors) in Crackers, the biggest opening. The closest open door is Pacific Market · 3 rivals already on that shelf.
