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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Whisk'd · shelf presence & positioning · The Aisle Company

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brand

Whisk'd

Whisk'd is an emerging brand · 4 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 4 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Whisk'd lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Vegan Cardamom Pancake Mix

not on SF shelves yet

Vegan Matcha Pancake Mix

not on SF shelves yet

Vegan Black Sesame Pancake Mix

not on SF shelves yet

Vegan Ube Pancake Mix

not on SF shelves yet