Reading the shelf…
Wholesum is a brand specializing in organic produce, particularly known for its variety of tomatoes. The brand offers a range of organic, non-GMO, and Fair Trade Certified products, including cherry tomatoes, grape tomatoes, and cocktail tomatoes. Wholesum is committed to sustainable and responsible farming practices, ensuring their produce is grown in ideal greenhouse environments for year-round availability.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wholesum (full bar = 100% of the shelf), grouped by department.
closest to Wholesum in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Wholesum product in stock, cheapest first.















Bay Area stores already carrying Wholesumthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Wholesum sells it elsewhere but has no SKU here.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 34% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 9 grocers carry it · tap a pin to open the store.