Reading the shelf…
Wildbrine is a brand specializing in raw, naturally fermented foods, particularly sauerkraut and kimchi, which are rich in live probiotics. Founded in 2011, the brand emphasizes using organic, non-GMO ingredients to create vibrant, flavorful products that support gut health. Their offerings include a variety of krauts and kimchis, each crafted to maintain the natural biodiversity of vegetables.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wildbrine (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Wildbrine · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Wildbrine in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Wildbrine product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Wildbrine· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with wildbrine Green Organic Kraut · its most-distributed SKU (7 doors) in Sauerkraut, the biggest opening. The closest open door is Mill Valley Market · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 19% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: cleveland kitchen, sinto gourmet, bubbies
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Wildbrinethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chili Sauces, Kimchi, Pickled Vegetables
open here: Chili Sauces, Pickled Vegetables, Sauerkraut
open here: Chili Sauces, Kimchi, Pickled Vegetables
open here: Chili Sauces, Pickled Vegetables
open here: Chili Sauces, Pickled Vegetables
open here: Chili Sauces, Pickled Vegetables
open = the store meaningfully carries that category (real depth, not a token SKU) and Wildbrine sells it elsewhere but has no SKU here.