Reading the shelf…
Wildwood is a brand that specializes in organic, plant-based food products, particularly known for its diverse tofu offerings. Founded in 1978 in San Francisco, California, the brand emphasizes transparency and quality in its products, which are sourced from both domestic and carefully inspected Chinese organic soybean farms.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wildwood (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Wildwood · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Wildwood in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Wildwood product in stock, cheapest first.














Bay Area stores already carrying Wildwoodthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
43 storefronts across 18 grocers carry it · tap a pin to open the store.
open here: Chocolate Candies, Mayonnaise, Wrapping Dough
open = the store meaningfully carries that category (real depth, not a token SKU) and Wildwood sells it elsewhere but has no SKU here.