wilfred's
Wilfred's offers a non-alcoholic aperitif that combines the flavors of bittersweet orange and rosemary, crafted from natural botanical extracts. Ideal for creating a refreshing spritz, it pairs well with tonic water or sparkling beverages and is designed to be served over ice with a slice of orange.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Wilfred's (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Wilfred's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Wilfred's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Wilfred's · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Wilfred's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Wilfred's Non Alcoholic British Aperitif · its most-distributed SKU (1 door) in Non-Alcoholic Wines, the biggest opening. The closest open door is Berkeley Bowl.