Reading the shelf…
Woodlands is Woodlands's own private-label line · 1 product across 1 category, sold in its own stores. Its biggest footprint is cakes, at <1% of the shelf. A niche presence · Brand Power 6/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. Woodlands is exclusive to Woodlands by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to Woodlands. store brands sell in one chain by design, which caps this.
1 product in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are Woodlands (full bar = 100% of the shelf), grouped by department.
closest to Woodlands in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Woodlands lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 1 grocer carry it · tap a pin to open the store.
spans 1 category. how many categories the brand plays in (saturating).
~0% average share on the shelves it competes on. how dominant it is where it shows up.
$45.59 average price. where it sits on price · context, not scored into Brand Power.