Reading the shelf…
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years. Now part of United Natural Foods, Inc., Woodstock offers items such as organic nuts, nut butters, frozen fruits, and instant oatmeal, all emphasizing sustainability and transparency in sourcing.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
138 products in the catalog. how deep the product line is (saturating).
spans 25 categories · 38 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Woodstock (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Woodstock · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every Woodstock product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Woodstock· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with WOODSTOCK Organic Bread and Butter Pickles · its most-distributed SKU (9 doors) in Pickles, the biggest opening. The closest open door is LeBeau Nob Hill · 3 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 48% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
31 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: sunridge farms, essential everyday, primal kitchen
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Woodstockthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almond Butter, Almonds, Barbecue Sauces · +34 more
open here: Almond Butter, Almonds, Barbecue Sauces · +33 more
open here: Aioli, Almonds, Canned Cranberries · +32 more
open here: Almond Butter, Almonds, Barbecue Sauces · +28 more
open here: Aioli, Almond Butter, Almonds · +26 more
open here: Almond Butter, Almonds, Barbecue Sauces · +24 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Woodstock sells it elsewhere but has no SKU here.