yogi tea
Yogi Tea is an American brand that specializes in organic herbal, green, and black tea blends inspired by Ayurvedic principles. Founded in 1984, the brand is committed to sustainable and ethical sourcing practices, utilizing over 140 botanicals from around the world.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 1 category · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Yogi Tea (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Yogi Tea · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Yogi Tea in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Yogi Tea product in stock, cheapest first.
Sold at
Find Yogi Tea online
Where to find Yogi Tea · Bay Area
Opportunities
New doors · no Yogi Tea in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Yogi Tea· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Yogi Tea Herbal Tea, Mango Ginger, Supports Digestion, Caffeine Free · its most-distributed SKU (14 doors) in Herbal Tea, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
