zego
Zego offers a range of organic, gluten-free products that prioritize purity and health. Its offerings include oatmeal, muesli, and protein powder, all verified for the absence of over 500 potential contaminants such as pesticides and heavy metals. Zego's products are crafted to support various health aspects, from digestive wellness to immune and brain health, using carefully selected ingredients like oats, seeds, and superfoods.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Zego (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Zego · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Zego in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Zego lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Zego · Bay Area
6 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Zego in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Zego· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with ZEGO Organic Gluten Free Muesli · its most-distributed SKU (1 door) in Cereal, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
