Which arugula brand owns the most shelf in San Francisco?

organic girl, with 50% of the shelf across 3 brands total.

How is the arugula shelf positioned in San Francisco?

43% of products lead with "Organic", followed by Gluten-Free (14%). Store brands hold 0% of the shelf.

Is there whitespace for a new arugula brand in San Francisco?

Niche — opportunity scores 38/100 across 3 brands and 3 grocers.

aislewho's winning the shelf

all markets›Salad Greens›Arugula

San Francisco · 3 grocers · Niche

the arugula aisle

San Francisco's arugula aisle is a niche shelf with only a handful of brands: 14 products from 3 brands across 3 grocers. organic girl owns the most shelf — 50% of SKUs. The shelf leans organic — 43% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 38/100).

products

brands

$6.49

avg price

$3.89–$10.93

typical range

More in Salad Greens

Mixed Greens · 20 Butter Lettuce · 8

Who owns the shelf

brands by share of the arugula shelf.

organic girl

50% of shelf7 SKUs

earthbound farm

7% of shelf1 SKU

nnew natives

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

43%

Gluten-Free

14%

Low calorie

14%

Dairy-Free

14%

Seed-Oil-Free

14%

Vegan

14%

Low sugar

14%

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →