San Francisco · 3 grocers · Niche
the bok choy aisle
San Francisco's bok choy aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. The shelf leans organic — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 21/100).
6
products
2
brands
$2.67
avg price
$0.84–$4.89
typical range
More in Leafy Greens
Who owns the shelf
brands by share of the bok choy shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
17%
Market structure
11
lowBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
21
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.