Scanning the aisle…
Bay Area's canned rum cocktails aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 3 grocers. malibu owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 33% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 65/100).
brands by share of the canned rum cocktails shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the canned rum cocktails products in the most Bay Area grocers · widest distribution first.