Bay Area · 3 grocers · Niche
the canned rum cocktails aisle
Bay Area's canned rum cocktails aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 3 grocers. malibu owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 33% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 65/100).
3
products
2
brands
$23.89
avg price
$1.50-$1.88 /fl oz
typical range
More in Ready-to-Drink Cocktails
Who owns the shelf
brands by share of the canned rum cocktails shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
33%
Gluten-Free
33%
Seed-Oil-Free
33%
Vegan
33%
Market structure
11
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the canned rum cocktails products in the most Bay Area grocers · widest distribution first.
