San Francisco · 3 grocers · Niche
the cantaloupe melons aisle
San Francisco's cantaloupe melons aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 3 grocers. Store brands hold 43%. The shelf leans organic — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 35/100).
7
products
3
brands
$7.21
avg price
$2.67–$11.79
typical range
More in Melons
Who owns the shelf
brands by share of the cantaloupe melons shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Market structure
15
lowBrand competition
how many brands compete
16
lowVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
35
medLaunch whitespace
room for a new brand
store-brand share: 43% · scores 0–100.