San Francisco · 3 grocers · Niche

the cilantro aisle

San Francisco's cilantro aisle is a niche shelf with only a handful of brands: 6 products from 1 brands across 3 grocers. The shelf leans minimally processed — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 20/100).

6
products
1
brands
$2.67
avg price
$1.53–$3.19
typical range

More in Fresh Herbs

Who owns the shelf

brands by share of the cilantro shelf.

jjtf organics
33% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Minimally Processed
67%
Organic
33%

Market structure

5
low
Brand competition
how many brands compete
14
low
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
20
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →