San Francisco · 3 grocers · Niche
the dried bay leaf aisle
San Francisco's dried bay leaf aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. spicely organics owns the most shelf — 71% of SKUs, ahead of morton & bassett spices. The shelf leans minimally processed — 71% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 70/100).
7
products
2
brands
$10.48
avg price
$5.59–$16.39
typical range
More in Herbs
Who owns the shelf
brands by share of the dried bay leaf shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Minimally Processed
71%
Organic
43%
Nut-Free
29%
Plant-Based
14%
Vegan
14%
Market structure
11
lowBrand competition
how many brands compete
8
lowVariety of offers
how differentiated the shelf is
59
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.