Which frozen mixed vegetables brand owns the most shelf in San Francisco?

cadia, with 50% of the shelf across 3 brands total.

How is the frozen mixed vegetables shelf positioned in San Francisco?

50% of products lead with "Vegetarian", followed by Gluten-Free (50%). Store brands hold 13% of the shelf.

Is there whitespace for a new frozen mixed vegetables brand in San Francisco?

Niche — opportunity scores 68/100 across 3 brands and 2 grocers.

aislewho's winning the shelf

all markets›Vegetables›Frozen Mixed Vegetables

San Francisco · 2 grocers · Niche

the frozen mixed vegetables aisle

San Francisco's frozen mixed vegetables aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 2 grocers. cadia owns the most shelf — 50% of SKUs, ahead of woodstock. Store brands hold 13%. The shelf leans vegetarian — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 68/100).

products

brands

$5.25

avg price

$4.69–$6.49

typical range

More in Vegetables

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Who owns the shelf

brands by share of the frozen mixed vegetables shelf.

cadia

50% of shelf4 SKUs

woodstock

38% of shelf3 SKUs

gus'sPL

13% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

50%

Gluten-Free

50%

Minimally Processed

50%

Vegan

50%

Dairy-Free

50%

Organic

38%

Low sugar

38%

Seed-Oil-Free

38%

Market structure

low

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 13% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →