the frozen smoothie mix aisle

San Francisco's frozen smoothie mix aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 2 grocers. sambazon owns the most shelf — 57% of SKUs, ahead of evive smoothie cubes. The shelf leans vegan — 71% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 74/100).