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San Francisco · 3 grocers · Niche

the garlic aisle

San Francisco's garlic aisle is a niche shelf with only a handful of brands: 18 products from 4 brands across 3 grocers. christopher ranch owns the most shelf — 28% of SKUs, ahead of mama teavs. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).

18
products
4
brands
$8.84
avg price
$1.07–$19.69
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the garlic shelf.

cchristopher ranch
28% of shelf5 SKUs
mmama teavs
22% of shelf4 SKUs
cal-organic
17% of shelf3 SKUs
eemperor's kitchen
11% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
33%
Plant-Based
22%
Vegetarian
22%
Weight Management
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
18
low
Variety of offers
how differentiated the shelf is
17
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →