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San Francisco · 3 grocers · Niche

the golden kiwis aisle

San Francisco's golden kiwis aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 3 grocers. zespri owns the most shelf — 75% of SKUs. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 49/100).

4
products
1
brands
$8.65
avg price
$2.13–$11.09
typical range

More in Kiwis

Who owns the shelf

brands by share of the golden kiwis shelf.

zzespri
75% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%

Market structure

5
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
49
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →