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San Francisco · 2 grocers · Niche

the grape tomatoes aisle

San Francisco's grape tomatoes aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 2 grocers. del cabo owns the most shelf — 60% of SKUs, ahead of fresh from florida. The shelf leans organic — 40% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).

5
products
3
brands
$6.85
avg price
$4.49–$8.79
typical range

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Who owns the shelf

brands by share of the grape tomatoes shelf.

ddel cabo
60% of shelf3 SKUs
ffresh from florida
20% of shelf1 SKU
ggood-life organic
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
40%
Gluten-Free
20%
Low calorie
20%
Dairy-Free
20%
Seed-Oil-Free
20%
Vegan
20%
Low sugar
20%

Market structure

15
low
Brand competition
how many brands compete
13
low
Variety of offers
how differentiated the shelf is
44
med
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →