San Francisco · 3 grocers · Niche
the green asparagus aisle
San Francisco's green asparagus aisle is a niche shelf with only a handful of brands: 6 products from 1 brands across 3 grocers. cal-organic owns the most shelf — 50% of SKUs. The shelf leans organic — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 39/100).
6
products
1
brands
$10.52
avg price
$6.69–$12.89
typical range
More in Asparagus
Who owns the shelf
brands by share of the green asparagus shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
17%
Market structure
5
lowBrand competition
how many brands compete
11
lowVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
39
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.