San Francisco · 3 grocers · Niche
the green broccoli aisle
San Francisco's green broccoli aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. cal-organic owns the most shelf — 43% of SKUs. The shelf leans organic — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 41/100).
7
products
2
brands
$7.67
avg price
$3.29–$17.27
typical range
More in Broccoli
Who owns the shelf
brands by share of the green broccoli shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
29%
Market structure
11
lowBrand competition
how many brands compete
18
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
41
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.