Bay Area · 1 grocers · Niche
the mascara aisle
Bay Area's mascara aisle is a niche shelf with only a handful of brands: 1 products from 1 brands across 1 grocer. l'oreal owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 60/100).
1
products
1
brands
$24.87
avg price
$75.36-$75.36 /fl oz
typical range
More in Makeup
Who owns the shelf
brands by share of the mascara shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
5
lowBrand competition
how many brands compete
0
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the mascara products in the most Bay Area grocers · widest distribution first.
